Dubrovnik is present at one of the most important travel shows in London, the 24th Holiday and Travel Show, with the Dubrovnik – Neretva County Tourist Board attending. Traditionally one of the largest and most well attended shows in the travel industry the British market is by far the most important for the Dubrovnik region.
For the past few years British tourists have been the most numerous in the region, with almost 280,000 Brits holidaying in Dubrovnik in 2017. This is the eighth time that the tourist board has been present at this show, which attracts both tourism professionals and members of the public, and the feedback from the stand is very positive. British tourist achieved 1.4 million overnight stays in Dubrovnik in 2017, which was an increase of 23 percent over 2016. The Holiday and Travel Show finished on the 4th of February.