The Hard Rock International company, which is includes the Hard Rock Café brand and the Hard Rock Hotel chain, is interested in opening a hotel in Croatia. According to reports they are currently considering several destinations in Croatia.
The Vice President of Development for markets in Europe, the Middle East and Africa, Josh Littman, commented to Poslovni dnevnik that “Apart from becoming more and more popular among investors and brands, Croatia is a very interesting market for us, because it fits in with our rich culture in our business philosophy. We are interested in Split, Dubrovnik, but also in Zagreb and in the northern Adriatic, and we hope that over the coming period we will be able to realize a hotel project, of four or five stars, in some of these destinations.” He added that the company is open for various options, from franchising to contract management or investment.
The company Hard Rock International operates in 75 countries, and has a portfolio of 176 cafes, 24 hotels and 11 casinos. The only Hard Rock Café in the region is located in Podgorica in Montenegro.