Dubrovnik will pay by far the most for their New Year’s Eve celebrations with the main singer for the biggest night of the year costing a whopping 80,000 Euros! The regional star Dino Merlin will perform on New Year’s Eve and he price for one night – 64,000 Euros plus VAT.
“I think we had a good price. It's about the price he usually gets at his concerts organized by his production,” commented the Mayor of Dubrovnik, Mato Franković. Adding that Merlin will attract many tourists from neighbouring countries and help to boost the tourism figures over the festive period.
Dubrovnik has had a dilemma for years around the New Year celebrations. Due to terrible flight connections through the winter months it has proved challenging to attract foreign tourists. And as the New Year celebrations tend to favour regional pop stars the interest from foreign travel agencies is obviously less. According to reports in the national media the British group The Pet Shop Boys had offered to come to Dubrovnik for New Year. But their offer was rejected as the City of Dubrovnik saw a bigger potential with Dino Merlin. The cost of bringing The Pet Shop Boys has yet to be released but 80,000 Euros seems steep for a regional star.
Dubrovnik is the leader in paying their pop stars at New Year, for example Split will pay their star for the night 20,000 Euros.
Considering that Dubrovnik is a popular destination throughout the world and the fact that The Pet Shop Boys are mega popular it would have seemed a perfect opportunity to break the winter hibernation of the city and negotiate more flights and more hotels to remain open.