Croatia is the most desirable holiday destination for Chinese tourists this year, according to the magazine Travel and Leisure.
The Chinese version of the popular magazine named Croatia as the most sought after European destination for 2018 on the Chinese market. The results were based on choices from readers of the magazine, which is read by one than a million people in China, and at an award ceremony held in Shanghai the Croatian Ambassador to China, Bisera Fabrio, collected the recognition.
The number of Chinese tourists visiting Croatia has been steadily rising for the past five years and this award will only help to increase the interest. Chinese tourists prefer to travel to Croatia outside of the main summer season, and therefore have helped to extend the tourist season in Croatia well into the post and pre seasons.
"The award confirms the great potential of Croatia as a tourist destination on this huge and extremely important market, but also the confirmation of our estimates and decisions to enhance our presence in China through additional promotional activities and the opening of a Croatian Tourist Board office in Shanghai this year,” commented the director of the Croatian National Tourist Board, Kristjan Staničić.
Last year saw a rise of 57 percent in the number of Chinese tourists visiting Croatia and a 57 percent rise in the number of overnight stays.