The Croatian National Tourist Board (HTZ) has attended the largest Travel Show in Asia-Pacific, OTM in Mumbai in India for the first time.
As stated by HTZ, the organizer of the fair recognized the positive marketing step forward of Croatia on the large Indian market and awarded Croatia in the category ‘’Most promising new destination’’, i.e. the most attractive new destination.
Apart from numerous business people and tour operator representatives working on the Indian subcontinent who attended the fair, the Indian Minister of Tourism Jaykumar Rawal paid a visit to the Croatian exhibition stand and spoke with representatives of the Croatian tourism sector.
The tourist fair OTM represents an excellent opportunity for meetings and the development of long-term business relationships.
Around 1,300 exhibitors from 60 world countries attended the fair, whilst along with HTZ, the tourist boards of the City of Zagreb, the Dubrovnik-Neretva County and the Zadar County also presented their offer.
In 2017, more than 56,000 arrivals and 128,000 overnight stays were realized from the Indian market, or 65 percent more in arrivals and 60 percent more in overnight stays in comparison to 2016.