Atlantic Grupa has launched the production of Argeta pate in the United States with high sales revenue expectation, announced the company a few days ago.
One of the leading food companies in the region, the Croatian multinational company Atlantic Grupa started the production of the delicate spread Argeta in the city of Harrisburg in Pennsylvania. In the first year of its operations, the company expects sales revenue of $3 million.
The Argeta pate will be produced in accordance with strict criteria and top class technology exclusively for the North American market in cooperation with the Brother & Sister company in Harrisburg.
During November and December, in cooperation with local distributers, Atlantic Grupa will launch an intensive distribution of Argeta to almost 2,000 sales outlets in the US and Canada followed by a powerful promotional campaign, first at sales outlets and in digital media.
‘’As one of the bearers of the internalization process in the whole of Atlantic Grupa, we have decided for a brave and ambitious but well-planned and realistic strategy of expansion outside Europe, where we have already confirmed our position’’, emphasized Enzo Smrekar, the director of the Strategic Business Area Delicate pate at Atlantic Grupa.
According to Smrekar, Argeta accounts for 37 percent of the Austrian market, almost 30 percent in Switzerland, whilst in Germany and Sweden the Croatian pate is progressing from stable 10 percent of the market.
‘’We are now opening the door of the American market with a great potential which we will surely know how to use’’, commented Enzo Smrekar.