The squawk of the little blue bird of social media isn’t so much a piercing trill in Croatia, it’s much more a gentle chirp. Twitter, the social media platform that has recently been given a new lease of life, thanks to Facebook adjusting their algorithms and a certain American president using it as his main means of communication, is still struggling to find its perch in Croatia.
Even though the 140-character limit was doubled, more celebrities have jumped on the bandwagon and more videos and photos are springing up Croatians and more importantly Croatian businesses have still to release the blue bird from its cage. Facebook and its photo-friendly partner Instagram dominate the social media scene, with Twitter lagging behind considerably.
The Croatian advertising agency, King Kong, recently carried out a survey into the social media situation in Croatia and discovered that Mark Zuckerberg’s creation has 1.5 million users, meaning that over a third of the population is on Facebook. And this list is dominated by the 25-34 year-old age group with 430,000 active on Facebook. The photo sharing app Instagram comes in second place, with an estimated 390,000 Croatians uploading panoramas, selfies and of course cat photos every day. But whilst it is lagging behind its big brother Instagram is by far the largest growing social media platform in the country. From 2015 to 2017 the number of photo lovers doubled with females driving the way at 65 percent of the total users in Croatia.
And whilst 69 million Americans and an estimated 11 million Brits tweet regularly Croatians still don’t rate the power of the little blue bird.
Figures suggest that only around 60,000 Croatians are active on Twitter. Tourism companies have yet to realize the power of Twitter as most of their target markets guests are glued to it on a daily basis. The list of the Top 100 Twitter users in Croatia is somewhat unsurprisingly dominated by sport stars and singers. According to Twitter Counter the most followed Croatian is the Juventus footballer Mario Mandžukić with around 927,000 followers.